Jewelry and Emotions

Everyone has heard that GOLD has reached an all time high in the past year. So in the jewelry industry most jewelry stores have decided to BUY GOLD. I was trained on how to test the purity of different karats and weigh the metals and convert it to cash.... one thing i was not expecting was every story to come with the piece of jewelry the customer was selling. There is a lot of emotion in this industry. Not only engagements have emotion attached to it... making girls dreams come true... Guys making the biggest decision of their lives... you know one girl for the rest of his life. But gold let me tell you has much more emotion attached. I have had customers throw their old gold at me and say give me whatever you want i just want it gone!! Usually that's the ex-boyfriend jewelry. On the other hand i have noticed that some people just need the cash and really do not want to part with their jewelry... and this is a hard thing to deal with on both sides as the salesman and for the customer. On my side we obviously want to purchase the jewelry however I don't want to take someones ring that has been pasted down from generation to generation... just to give them a quick dollar to pay for gas. I also get people who here gold is over a $1000.00 an ounce and they bring in their 10k earring stud in and expect that i buy it off them for probably more than they paid for it... and then they get mad at me because i offer them the actual price of what its worth. Its one crazy emotional place, I would have to say I am alot more knowledgeable about how big a jewelry purchase really is to a customer. But keep in mind whatever happens... don't take it out on your local jeweler,we are only here to help you!!!!